How Many Cold Emails to Send Per Day

Looking to optimize your email outreach strategy? Discover the answer to the crucial question, How Many Cold Emails to Send Per Day? This guide provides insights into finding the optimal balance between quantity and quality in your email outreach campaigns. Learn how to maximize your outreach efforts and achieve better engagement and open rates.

3/3/202410 min read

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man writing on white board

Decoding the Numbers: How Many Cold Emails Can You Send Per Day?

Cold emails remain a formidable force in outbound sales strategies, boasting an impressive potential return on investment reaching 4200 percent.

Ultimately, personalization is at the heart of successful cold emailing, where an in-depth understanding of the recipient's interests and professional life translates into significantly higher engagement rates.

Citing research that shows a 50% increase in response when beginning with a question, highlights the strategic nuances that have a profound impact on cold emailing efficacy. This level of customization not only augments the chances of capturing interest but, critically, works to resonate with the unique challenges and goals of potential leads.

The core objective of this article is to systematically unravel the intricacies of sending cold emails, including the prudent consideration of email service providers' limitations, the pivotal balance to avoid being labeled as spam, and the identification of an optimum number of cold emails to dispatch daily.

Interwoven throughout the article, and of paramount importance, is a robust focus on strategies designed to escalate cold email outreach without compromising deliverability or sender reputation. Expertly navigating these elements, informed by industry benchmarks and best practices, equips readers with a shrewd approach to maximizing their cold email efforts.

Additionally, the article accentuates the significance of crafting an outreach founded on quality, active leads, that's why we offer of an exclusive, meticulously curated real estate email list comprising over two hundred thousand active American realtor emails, available for only $236, guaranteeing a robust foundation for your cold email campaign. Get Database

Understanding Email Service Providers' Limits

When embarking on a cold email campaign, understanding the daily sending limits imposed by Email Service Providers (ESPs) is crucial to maintain deliverability and avoid the detrimental impact of spam filters. Here's a breakdown of what you need to know:

Daily Email Volume:

  1. General Guideline: It's recommended to keep the email volume below 150 emails per day to prevent triggering spam filters. This threshold serves as a safeguard against being flagged as a spammer, which can severely hinder the effectiveness of your outreach efforts.

  2. Randomization of Send Times: To optimize email deliverability, it's advisable to adhere to daily sending limits and dispatch emails at random times throughout the day. This mimics the behavior of regular email activity, thus reducing the likelihood of being categorized as spam.

  3. Email Service Providers' Limits:

  4. Gmail: For regular accounts, Google Workspace permits up to 2,000 messages per day, 1,500 for mail merge, and 500 for trial accounts. Gmail's standard limit allows sending to 500 unique recipients.

  5. Microsoft Office 365: This service allows a maximum of 10,000 recipients per day, with no hourly limit but a cap of 30 messages per minute.

  6. Verified email addresses with a good reputation are permitted to send up to 300 emails daily.

  7. Hosting and Email Service Limits:

  8. GoDaddy: Workspace email accounts have a baseline daily sending limit of 250 recipients, which can be increased to 500 for an additional cost.

  9. Rackspace and BlueHost: Both offer a daily sending limit of 10,000 recipients, with Rackspace placing a stronger emphasis on message quality over quantity.

  10. DreamHost: Limits sending to 100 recipients per hour for single messages.

  11. Yahoo! Mail Plus: Allows up to 500 emails daily, with each email capable of reaching a maximum of 100 recipients.

  12. Yandex.mail: Sets a daily cap at 500 emails, counting each recipient in an email separately towards the total.

  13. Host Gator: Imposes a daily limit of 12,000 emails, with an hourly restriction of 500 emails per domain.

  14. Email Marketing Service Limits:

  15. Aweber: Offers 500 emails daily on the Free Plan and unlimited sending on the Paid Plan, with costs ranging from free to $149.99 per month.

  16. Amazon SES: Allows 500 emails daily in sandbox mode and 10,000 out of sandbox, charging $0.10 for every 1,000 emails sent or received.

  17. Mailgun: Has a daily sending limit of 300 emails, with pricing tiers from $35 to $90+ per month.

  18. Sendgrid and Zoho CRM: Provide 500 emails daily on the Free Plan and unlimited sending on the Paid Plans, with costs scaling up to $1,200 per month.

    Understanding these limits is a foundational step in cold emailing, yet the ultimate success begins with quality active leads. This is precisely why a meticulously curated real estate email list, featuring 236,868 active American realtor emails, is offered at a competitive price of $236, ensuring your cold email campaign is built on a solid foundation of potential engagement and response. By adhering to best practices for cold emailing and being mindful of your Email Service Provider's daily sending limits, you can fine-tune your campaign to achieve optimal results.

The Risk of Being Marked as Spam

Sending a high volume of cold emails can inadvertently lead to being marked as spam, a detrimental outcome for any email outreach campaign. To mitigate this risk, consider the following strategies:

  • Personalization and Volume Control: Tailoring each email to the recipient's interests and sending them in smaller, controlled batches helps to maintain a low profile with spam filters. It's recommended to keep the sending volume low and personalize each email to increase engagement and avoid the risk of being marked as spam.

  • Inbox Warming and Sender Reputation: Before embarking on a full-scale cold email campaign, warming up your inbox is a crucial step. This involves gradually increasing the volume of emails sent and focusing on engagement to build a positive sender reputation. Utilizing an email warmup service can automate this process, helping to maintain a healthy sender reputation.

  • Email List Quality and Verification: Building a high-quality email list is foundational to successful cold emailing. Verifying email addresses before sending is essential to reduce bounce rates and improve deliverability. Cleaning and verifying email addresses before starting your campaign can help avoid hard bounces and damage to the sender's reputation.

    Content Considerations:

  • Plain-Text Emails: Keeping your emails in plain-text format can reduce the chances of being marked as spam, as HTML emails with excessive formatting may raise red flags with spam filters.

  • Avoiding Attachments and Tracking: Leaving out attachments and turning off tracking links or open tracking pixels can prevent spam filters from being triggered.

  • Spammy Language and Keywords: Crafting your email content to avoid spam-triggering words and phrases is crucial. Writing value-oriented cold emails that provide clear benefits to the recipient can help prevent emails from being marked as spam.

    Technical Setup:

  • SPF and DKIM Records: Setting up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records can authenticate your domain and help prevent emails from being marked as spam.

  • Domain and Email Age: Using an aged domain and email address for your cold email campaigns can help avoid spam filters, as newer domains might be scrutinized more closely by ESPs.

  • Strategic Sending Practices:

  • Limiting Daily Volume: For a new inbox and sending address, starting with 10-20 emails daily is prudent to avoid spam filter penalties. Older inboxes with a good email reputation can send a higher volume, depending on the ESP.

  • Avoiding Suspicious Patterns: Accounts may be suspended for exceeding daily limits or violating terms of service, including suspicious sending patterns. To avoid suspension, stagger your emails, verify contacts, personalize email content, and ensure technical email settings like SPF, DKIM, and DMARC records are properly configured.

    Employing these strategies can significantly enhance the deliverability of your cold emails and safeguard your campaign from being derailed by spam filters. It's worth noting that the foundation of a successful cold email strategy starts with quality active leads, which is why access to a curated real estate email list featuring 236,868 active American realtor emails for only $236 can be a game-changer for your outreach efforts.

Ideal Number of Cold Emails to Send Per Day

Determining the precise quantity of cold emails to dispatch daily is not a one-size-fits-all matter. It is contingent upon a confluence of factors that include the nuances of the target industry, the maturity of the inbox, the age of the sending address, and the overarching sales strategy. To navigate this complex terrain, one must adopt a well-calibrated approach that prioritizes quality over quantity, ensuring that each message is crafted to avoid spam traps and is successfully delivered to the intended inbox.

  • Personalization and Strategy Alignment: Personalization is not merely a best practice but a cornerstone of effective cold emailing. The volume of cold emails should be aligned with a strategy that reflects the goals, target audience, and available resources. It is advisable to initiate by sending 1-2 cold emails per day, allowing for a focus on customization and alignment with sales strategy.

    Factors Influencing Email Volume

  • Target Industry: The norms and expectations vary across different industries, influencing how many emails are appropriate to send.

  • Inbox and Address Age: A newer inbox or email address may require a slower ramp-up to build sender's reputation, whereas an established one may support a higher volume.

  • Resources: The ability to personalize at scale is dependent on the available tools and human resources.

  • Email Quality: High-quality, well-researched emails may warrant a lower sending rate to ensure each message is impactful.

    Consistency and Testing

  • A successful cold email campaign is built on the bedrock of consistency and continuous testing. This includes not only the frequency of emails sent but also the monitoring of deliverability and engagement metrics. Regular testing and adaptation can help refine the approach, ensuring that the optimal number of cold emails is sent for maximum effectiveness.

    A successful cold email campaign hinges not only on the number of emails sent but also on the quality of the leads being targeted. The ultimate starting point for any cold email initiative is a list of quality active leads. In this regard, the availability of a curated real estate email list featuring 236,868 active American realtor emails for the competitive price of $236 is not just a value proposition but a strategic asset. This list serves as a springboard for sending personalized, targeted emails that are more likely to yield responses and foster engagement.

Strategies to Scale Your Cold Email Outreach

To scale your cold email outreach effectively, it is imperative to implement a series of strategic actions that not only enhance deliverability but also resonate with the recipients. Below are strategies that can be adopted:

  • Personalization and Timing:

  • Craft personalized scripts that reflect an understanding of the recipient's needs, making the content easy to read with a clear call to action.

  • Send these emails at optimal times to increase the likelihood of them being read and acted upon.

  • Multi-Channel Outreach:

  • Diversify your outreach by incorporating phone calls and LinkedIn messages along with emails. This multi-pronged approach broadens your reach and increases the chances of closing deals.

  • Targeted Approach:

  • Create detailed buyer personas to tailor your outreach, ensuring you connect with those who are most likely to benefit from your offering.

  • Focus on building relationships through your cold emails, rather than pushing for an immediate sale.

  • Automation and Follow-Up:

  • Leverage email automation tools to handle high email volumes, allowing for personalization at scale.

  • Establish a follow-up email cadence with appropriate spacing, being mindful to differentiate between persistence and annoyance.

  • Understanding and Emotion:

  • Before initiating your campaign, gain a deep understanding of your target audience and their pain points.

  • Craft messages that evoke emotions, emphasizing the benefits of your offering rather than its features.

  • Pre-Launch Testing:

  • Before launching your campaign, test your emails internally, soliciting feedback from colleagues to improve them.

  • Subject Lines and Value Proposition:

  • Use clear, compelling, and straightforward subject lines and intro sentences to grab attention.

  • Provide value in your emails, such as actionable advice or quick previews that address the recipient's needs or pain points.

  • Conciseness and Actionability:

  • Keep emails concise and actionable, encouraging recipients to take the next step and offering additional value upon completion of the desired action.

  • Testing and Measurement:

  • Test different approaches, changing one variable at a time, and measure outcomes to identify the most effective strategies.

  • Segment your prospect list when sending bulk emails, personalize your messaging, and ensure compliance with regulations like CAN-SPAM and GDPR.

  • List Hygiene and Multiple Accounts:

  • Regularly assess engagement and consider removing contacts who haven't opened emails within a set time frame to maintain a clean list.

  • For high-volume sending, explore setting up multiple email accounts with services like Google Workspace, Microsoft 365, Zoho, Mailgun, Sendgrid, or Amazon SES. This can help avoid deliverability issues and potential account suspension.

    Incorporating these strategies into your outreach program not only aligns with the best practices for how many cold emails to send per day but also ensures that your efforts are built upon a foundation of quality active leads. As highlighted, the success of cold emailing starts with a robust database, such as the curated Real Estate Email List featuring 236,868 active American Realtor emails, available for $236. This resource provides a solid starting point for personalized, targeted outreach that is more likely to yield positive responses and foster meaningful engagement.

Conclusion: Access our Realtor Email List To Improve Replies

As our exploration of cold email strategies and best practices concludes, the pivotal role of quality leads in the success of any campaign becomes crystal clear. Emphasizing the importance of a curated, high-value lead list, the article underscored the necessity for personalization, adherence to service provider constraints, and the avoidance of spam triggers. The ultimate takeaway is that the achievements of cold emailing are closely tied to the foundation upon which it is built, which is why the availability of a premiere real estate email list is indispensable for an effective strategy.

Expanding your outreach and fostering business growth through cold emails demands a meticulous approach that marries methodical sending practices with in-depth industry knowledge. For those ready to elevate their cold email campaigns, our premiere real estate email list featuring 236,868 active American realtor emails is available now for only $236, serving as the robust cornerstone necessary to drive results. Harnessing this resource will empower sales professionals to connect with the right leads and maximize their outreach efforts.


Q: What is the recommended number of cold emails to send daily for a new SDR?
A: A Sales Development Representative (SDR) with a new inbox and sending address should start with sending 10-20 cold emails per day. This cautious approach helps prevent being flagged by spam filters.

Q: Can I increase the number of cold emails sent if I have an established email reputation?
A: Yes, if you have an older inbox, a sending address with a good email reputation, and depending on the limitations of your email service provider (ESP), you may send over 100 cold emails daily.

Q: What strategies can I employ to send 2,000 cold emails in a single day?
A: To effectively send 2,000 cold emails a day without compromising deliverability, you should set up and warm up custom tracking domains, create targeted niche campaigns, utilize Unibox for better organization and analysis, and continually refine your email copy based on analytics.

Q: What is a sensible email sending limit to maintain per day?
A: It's advisable to start with a warm-up routine of 10-20 emails per day, gradually increasing to a target of 100 emails per day by approximately the fourth week, similar to a progressive exercise regimen.

Q: How many emails should be included in a cold email sequence?
A: The number of emails in a cold email sequence varies and is not one-size-fits-all. It depends on the campaign's purpose, such as nurturing leads or following up with prospects. Some sequences are effective with just 3 emails, while others may require more to achieve their objectives.